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Subject Why Did Macrobyte Create Conversant?
Posted 9/27/2000; 10:10 PM by Seth Dillingham
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Brian Carnell asked me, on his site, why Macrobyte wrote Conversant when the market for products that claim to help you manage a website is so full, with new products announced almost daily.

That's a good question! The answer is not complicated.

First of all, we started working on Conversant in the early Spring of 1999. The market that Brian refers to was not as full then as it is now. Not even close!

Second, we didn't originally plan to bring it to market as a product (something that, truth be told, we still haven't done except in a very limited way: we're really an ASP). We originally wanted something to support our consulting/custom-programming work. Conversant (which was originally called "the Extranetter") was to provide us with an excellently written and totally flexible set of basic tools and services on which we would build our custom solutions.

Third, and this may be the most important part of the answer: Conversant is more than just a tool for managing a website. It's a groupware platform. A month ago , you might have found that hard to believe, considering that all of the main features in Conversant centered around managing a website. The new Event Calendar functionality changes that, though: it's a huge feature, and can't really be considered part of a normal "web site management system" except that the calendar is actually browser based.

There are more features coming too. Sure, the site management features will continue to be expanded and improved, but there's always going to be more to Conversant than site (or content) management. In fact, I would say that those people who are (happily) using Conversant only for site management have not yet tapped into the full potential... and may never need to.

Seth

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