Information Research Weblog

Private Eye for 7th January had a nice set of examples of the way 'solutions' is used as a padding word - totally devoid of meaning but implying that something significant is involved:

• 'Lowepro Vision: Carrying solutions for the imagining world' - camera bags
• 'Cell Pack Solutions' - batteries
• 'Sustainable Drainage Solutions' - drains
• 'BT voice solutions' - phone lines
• 'Total document solutions' - paper and ink for computer printers
• 'Featherweight solutions for dark places' - torches
• 'Magnet Kitchens' Smart Space Solutions' - cupboards
• 'Pirtek Fluid Transfer Solutions' - hoses
• 'The TMK Motorized impeller, another Air Moving Solution - fan

Remember this, if you ever feel impelled to use the word, other than in contexts such as, 'The solution to the problem was...'