Information Research Weblog

This morning there was a report on National Public Radio's Morning Edition about the 10 most successful magazines in the U.S., based on advertising and revenue gains reported in an article in Adweek magazine <http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1834133>. Number one was O, the Oprah magazine, and eight of the remaining nine are "lifestyle" titles like "Real Simple" and "Cooking Light." Number four, however, is the New Yorker. In this week's On the Media <http://www.wnyc.org/onthemedia/transcripts_030703_mood.html> (an NPR-affiliated program), David Carr from the New York Times notes that newsstand circulation of titles that contain analysis of current events and "really long stories," including the New Yorker, Atlantic Monthly, New Republic and others, has increased dramatically in recent months. Carr notes that readers are showing an appetite for in-depth consideration of complicated issues.