Garth Buchholz raises some interesting points and, by coincidence, they are things I've been thinking about myself for some time and, as a result, the April issue of the journal will contain a paper by Terry Brooks which adopts a novel format for the paper. When Terry's paper was accepted I suggested that he might like to look at the idea of 'screen rhetoric' and prepare a special version of his paper that reflected these ideas. Since then, he has been working away on several versions and the latest looks, to my mind, very good.
Whether we can adopt the style for all papers in the journal is debateable, since the mode of presentation would require more work of either the author or the editor. However, we can make the template available and those who wish to use the different style could do so. Watch out for the paper in April.