Information Research Weblog

In the UK, Internet service providers advertise 'up to 8Mb' broadband - a bit of advertising weasel wording (with small print get out clauses) that hasn't been thoroughly stomped on yet.

What 'up to 8MB' really means is that you will never get anywhere near 8MB speeds - in fact, on average, across all providers you'll be lucky to get half of that and most of the time you'll get less than half. The broadband speed tester Nuria has data on a number of suppliers:

	Provider	Maximum	Average kb/s
1	Telewest Blueyonder 10 Mb elite	10240	5250
2	Telewest Blueyonder 4Mb complete	4096	2842
3	BT Broadband Option 4	8192	2420
4	Tiscali Broadband Max	8192	2307
5	BT Broadband Option 3	8192	2170
6	BT Broadband Option 1	8192	1982
7	BT Broadband Option 2	8192	1970
8	Plusnet Broadband Premier	8192	1931
9	Tiscali 2 Mb unlimited	2048	1438
10	Tiscali 1 Mb unlimited	1024	679

From this, it is pretty evident that consumers would be sensible to resist the Siren call of 8Mb and opt for a 4Mb cable connection - they won't get 4Mb, but at least they will be getting better speeds than most of us who have the 'up to 8Mb' connection!

The big question here is, 'Why does Ofcom - the communications regulator - allow them to get away with it?'