Information Research Weblog

"The medium is the message" said Marshall McLuhan - or, at least, he is credited with saying, I've never bother to check. However, there's a bit of work that suggest that he may have been right, had he lived long enough to experience the Web.

A piece of work is reported at Human Factors International which suggests that, among other things, if a Web site looks professionally produced and is attractive to the eye, it is more likely to be regarded as credible than one that is not.

Mmmm. So now we shall see the charlatans leaping to produce Web sites with those characteristics, I guess. Like the young lady of Riga, one should beware the smile on the face of the tiger. (Not my fault that it doesn't rhyme!)